coca-cola

Passing the torch over one full plate

(by Tanja Niemczyk)

Hello hello everybody!

Back again and this time it’s me, Tanja. Yes you are reading correctly, after numerous interesting and entertaining posts Laura is retiring from her reporter duties at Coca-Cola …for now! So from now on, I am going to tell you all tiny little secrets of the life of an intern here at Coca-Cola Erfrischungsgetränke AG.

But first of all, let me introduce you to my small team: Katja, Karsten and me. 

As mentioned in the last post, I am working in the marketing department – new ventures.  We have a special focus on promoting new brands, like for example our delicious coffee CHAQWA (and yes this is supposed to be hidden advertisement ;-) ). You won’t be able to buy our beans just yet, but you might know us from vending machines or your bakery next door.

I joined the team right in the middle of a product line change. The coffee bean line was improved, renamed and the packaging altered. As a result we had to create new promotion material and adapt old ones.

What do you think is the most challenging part in changing the portfolio? The production? The new promotion campaign? Nahhh, it is the adaptation of the internal processes. In such a big company, it takes some time to inform everyone from the logistic manager to the call-center employee. Until everyone in the company was on board, there were quite some e-mails sent and people called or informed during lunch.

Right at the beginning my colleagues revealed a big surprise to me. After just two weeks in the company, both of my two team members would already leave for their well-deserved two week holiday.  I had to fill in for all operational requests and take over some sub-projects. So a lot of responsibility right at the beginning of my internship.

If you are wondering what happened to Laura, well she was busy introducing me to the magical world of Coca-Cola. In her last few weeks she showed me all the hidden places in our building,

How to handle the tricky soap dispenser...

... how to pose in front of our newest family member ViO BiO ...

... and how to use our company coupons for free bottle crates.

(Help, I just can’t stop this urge to showcase  hidden advertisement!)

Sadly, Laura’s four months came to an end way too fast. But she left with a big bang of course. Usually people bring cakes for their little goodbye event, but for the chef de cuisine Laura that would not be challenging enough. So after standing hours in the kitchen she presented an amazing goodbye lunch to her friends and colleagues. Everyone, including myself, welcomed this new approach of making yourself memorable with enthusiasm and a full plate.

So now it is time for Laura’s final words to you. Get your handkerchiefs ready:

“Uhhhh, "final words" that sounds quite hard ;) But Tanja is right! Let's face it...It's time to say bye-bye, adios amigos, à bientôt, ahoi or as a German person would simply say "tschüssi"! But no time for tears! No, not today! It has been such a pleasure to keep you always updated with the latest gossip about our humorous and amazing time at Coca-Cola. I am not a fan of long and boring good bye ceremonies, so to keep a long story short: thanks to you guys for spending your precious time on following me! :)

And a big thanks to all my colleagues - from whom some have become good friends - for the unique and great working experience! Now it's time to get prepared for my next adventure...Paris it is! "Oui, oui  baguette" - here we go!"

Stay refreshed and excited about the next posts. Cheers!